What makes a great ebook landing page? Learn from these 20 ebook landing page critiques and start generating more leads from your pages. The headline of your ebook landing page needs to grab the attention of visitors and inform them of the purpose of this page. Your headline should match what. Use these ebook landing page templates to drive sales or collects leads for your latest digital publication.
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Learn how to better design your ebook landing page so you can generate more leads and nurture them to sale. eBook landing page designs are available on third-party marketplaces like Envato Elements. Envato Elements is a popular marketplace with an. Nauto has it, packaged into a super-simple ebook whose landing page gives you both a brief contact form and some preview statistics to prove.
It will be great as a social proof. It will convey the value and credibility of your ebook. Be honest to quote a source name, picture, and company name. It is possible to miss something even if you have optimized your page.
It is great to check how well your page is performing and what is its conversion rate. You should use it regularly. You can see the common mistakes on most of the landing pages. So, here you will get to know about the elements not to be used on an ebook landing page which are as follows.
Now, you have enough knowledge about what to do and what not to while designing an ebook landing page. Firstly, you will see the basic elements to create an Ebook landing page ebook to include.
Then, you will get a step by step guide to designing an ebook landing page. It is the primary section where you will give a brief introduction of your ebook and also displays a cover and call to action elements.
Here, you will highlight the features of your ebook. You can also make use of a video demonstration that will act as a preview of your ebook. This section is used to convey the value and build trust among the customers.
You will display a client feedback testimonial. Give a brief description of each chapter in this section. Try to display what is the content of our ebook. If you want to sell other products, you can make use of pricing tables to throw the deals. Use this section to maintain the trust of potential users.
You will also include the companies logo you have worked with. It is a must-have for a good ebook landing page. You will use a call to action element at the bottom of the page. Although you can get a number of ebook landing page templates, those involve a steep learning curve. To get a quick ebook landing page design, you can rely on TemplateToaster website builder.
The first screen you will get after successfully installing the TemplateToaster is shown below. From here, you will make a CMS selection.
You can start designing with WordPress. Then, it will ask you to select a sample page template or choose to design from scratch. Next screen is the main interface of software where you will get a hundred of design options.
These are well-organized under various tabs on top. Next, go to Container tab and select a layout for the content part of your page.
Here, it is Fluid. Also set its width, margin, padding, texture etc. From Header tab, go to Header Position option and select no header. Next, move to Menu tab. Now, set the Height.
You can also specify a custom height by selecting More option. You can customize your menu according to your taste by using available options. For example, use Background to set a menu background color. Set a padding, border, margin etc. You can also set the typography i. Then comes setting a Logo. For the logo, you can select an image from sample image gallery or browse your own custom logo image by Browse option.
Now start designing the Content part by moving to Content tab. First of all, disable the Page Title by unchecking its box. From Columns , select a single-column layout for the first row as shown below. Write a suitable Headline and just double click on the headline. It will open an Editor tab. From here, place the text in the center of the screen as shown below. Now, set the padding, margin, border etc. It will complete your introduction section of Ebook landing page.
Select a 2-column layout from Columns option for the second row of the content. Double click on the text section of content to open the Editor tab. Design the second column of content. Write the text and style it in your own way.
To place a Button , move to Elements tab as shown above. You can also select any other element from the available options on Elements tab. For example, label, input, breadcrumb, link etc.
It will give shape to your Feature section. Similarly, you will add more text to the content area as shown below.
Add the relevant content by following the same procedure of adding columns in the content area. Use the Editor tab for styling the text and adding links.
People are used to judging the book by its cover. The same way an ebook landing page is the face of your ebook. However, without strong CTAs, they may not know how to take the next step. To earn more conversions, you want to include CTAs that stand out from the rest of your pages. Instead, tell your audience exactly what will happen if they click your CTA button. Keep your download forms short The most important part of an ebook landing page is the download form.
This is where users input their information to download your ebook.
Your landing page form can make or break conversions. They want to input very little information and start to download the guide. To encourage your audience to convert, create short forms. You can always capture basic information and follow up later with those leads.
The most basic form for ebooks is asking for a first name, a last name, and an email address. Once you have their email addresses, you can follow up with leads and provide them with more valuable information that encourages them to take the next steps with your business.
You can also create optional fields that allow people to enter more information if they choose. WebFX is a top ebook landing page expert Your ebook landing pages play an important role in helping people download your ebooks. Need help creating custom ebook landing pages? At WebFX, we have over 20 years of experience creating landing pages that convert. Our award-winning team of designers will help you create a landing page you love.
We know how to drive results for our clients. When you partner with us, you receive a team of dedicated experts that focus on driving the best results for your campaign.
Our clients love the work we do for them. In fact, we have over client testimonials that attest to the great work we do. We look forward to helping your business grow!
Call A recent study shows that ebook sales will account for a quarter 20 billion US dollars of global book sales by So, the publishers and authors can target this potential ebook market by creating effective ebook landing pages. The ebook landing pages will capture the leads in an incredibly flexible way. They will work as lead generation tools to serve the purpose of downloading the ebook.
Purpose of Landing Page A landing page not only generates leads but helps you in many ways.
1. Use modern design
It increases the marketing opportunities and control effectiveness of your offers. As it allows quick and easy page content management without updating your site. All in all, a landing page regardless of its purpose, give visitors exactly what they are looking for immediately upon entering your site. This action can be to sign up, subscribe, download, or download etc.
How to Create an Ebook Landing Page : Tutorial for Beginners
So, you need some basic practices to create an Ebook landing page to boost the conversion rates. Some of the best web design practices are as follows Right headline A headline is crucial to your ebook landing page.
An eye-catching headline will hook your audience. You should use bold section headings throughout the page to explain the benefits. It should not be descriptive but clearly, convey the purpose of your page and should justify the reason for click whether on Facebook Ad, Google Ad, a link from a blog article etc.
Should help visitors to decide whether to continue reading or not.
It should be logical, appealing and easy to skim. Subheading Break the information into some small, digestible segments with one consistent topic discussed in each. Each such segment will be explained under a suitable subheading.
It should support the headline of your ebook and should be clear and convincing to persuade the visitor to read more.
Purpose of Landing Page
Ebook Description After creating a right headline and suitable subheadings, you will do the groundwork with ebook description.
Here you will explain the reason to write this ebook and why your visitor needs to download it. You will give the glimpse of your ebook here. Show value in your content and highlight the topics covered.
It is like ebook synopsis that describes SEO and personalizes it in your business name. Keep it brief. List of Benefits A benefit list is used to break down the information into easy to scan points. It is linked to ebook description. It tells the main benefits to a visitor rather than features. Also, explains why this ebook is the solution that they are looking for. So, use a strong memorable core image on your landing page. It should be clean and relaxed. For example, an ebook by a resort can take the image of a beach or ocean.
It will bring the imagination out of visitors to relax down at a peaceful destination. Similarly, you can use a video to demonstrate the main content of your ebook with infographics , research or expert advice.
You can use it to showcase the features and benefits of reading this ebook. Make them aware that they have a lot more to read.
Lead Capture Form The lead-capture form is a key element to create an ebook landing page. Here, you will collect the information from visitors and get benefit from these leads. The design of this lead capture form will decide your ebook download rate. It should be semi-extensive and easy to fill out. Keep only fields or if possible email only. You should ask as less as possible. Try to put the CTA button above the fold. Use the appropriate text for CTA button.
It should be attention-grabbing.
How to Create an Ebook Landing Page : Tutorial for Beginners
Make your CTA button large enough and text bold. Adding Social Proof Social proof assures a visitor that the ebook is worthy to read. An odd number values more. A live tickling number will be more attractive than a static one.
Additional Tips to Create an Ebook landing page Now, you are well-aware of the best practices to optimize your ebook landing page. These will improve the download and conversion rates. But, there are few more things you should take into account as follows Focused Goal You should have a single focused goal to get your ebook download.But, there are few more things you should take into account as follows.
Please provide us with a valid email address so we could reply to you. A benefits list is usually connected to the ebook description mentioned above, but serves to break the information down into easy to scan points. If other people have found your content valuable, then chances are your visitors will too. But on a landing page, they're more harmful to your goal than they are helpful. It should be semi-extensive and easy to fill out.
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